Capabilities

How I engineer WordPress without a shopping cart

Custom themes, plugins, performance, integrations, and technical leadership. Engagements are scoped around the business problem, then quoted clearly. No fake product tiers.

What I bring

Depth over menu length. If you need a widget catalog, you are in the wrong temple.

Custom Theme Architecture

Themes built for your content model and traffic, not a generic template. Clean templates, editor friendly fields, and a performance budget you can keep.

Custom Plugin Engineering

Sync tools, import pipelines, AI helpers, auth flows. Plugins that solve an actual business job instead of adding another settings screen.

Performance and Core Web Vitals

Script control, caching strategy, and third party cleanup. I have taken heavy university sites from multi second loads down to something users will wait for.

API and Complex Integrations

HubSpot, TrustArc, Algolia, Intercom, payments, live data. Wired so your ops team can work and mobile forms still submit.

WooCommerce and Product Sync

Catalog sync from remote databases, search that finds the right SKU, and checkout that does not fall over when orders spike.

Technical Leadership

I lead developers, run reviews, and keep estimates honest. Useful if you need senior direction without losing code quality.

LMS and Structured Platforms

Enrollment, quizzes, certificates, multi branch data. WordPress used as an application, not a brochure with PDFs attached.

Builder Escape and Rebuilds

When Elementor or Divi starts owning the site, I help you move to custom architecture without throwing away the business.

WP-CLI, Deploys and Ops

Repeatable deploys, environment parity, and less midnight FTP. The boring reliability that keeps production calm.

Technical SEO

Structure, speed, and content templates that help pages get found. SEO treated as engineering, not a plugin checklist.

Engagements

Ways of working

Starting shapes, not a cart. Every engagement is scoped to the business problem and quoted clearly.

Architecture Sprint

Find the real problem first

Scoped quote

  • Codebase and performance review
  • Clear rebuild vs refine recommendation
  • Risk map and delivery plan
  • Written next steps you can act on
  • Best before a larger build
Common path

Build Engagement

Ship the system that fixes it

Scoped quote

  • Custom theme and or plugins
  • Integrations and data model work
  • Performance budget ownership
  • Staging to production discipline
  • Scoped quote tied to outcomes

Leadership Retainer

Ongoing technical direction

Scoped quote

  • Team lead and senior oversight
  • Code review culture
  • Roadmap and estimate sanity
  • Async friendly remote rhythm
  • Overlap with US, UK, and AU teams

No checkout here. We talk, then scope. CV available on request.

Custom plugins

Systems I have built when plugins lied

Sync engines, AI media pipelines, import APIs, Intercom bridges. The unglamorous tools that keep commerce and content honest.

(03) PLUGIN Promo / Chilli DB Sync

Promo / Chilli DB Sync

Scheduled product sync from remote databases into WooCommerce so the catalog stops lying to customers.

(04) PLUGIN Intercom and Woo Customer Sync

Intercom and Woo Customer Sync

Orders, shipment status, and account lookup into Intercom Fin, so chat support sees the real customer journey.

(05) PLUGIN AI Image Generator

AI Image Generator

Multi model image generation with gallery aware image to image flows and fallbacks when a model fails.

(06) PLUGIN WP Import API and Login

WP Import API and Login Customizer

Remote article import on a schedule, plus login URL and styling that is not stuck on default wp-login.php.